Hi there, I'm Jeseka!
I discovered my passion for words when I placed second in a storytelling competition in elementary school, and it has stuck with me ever since. Now, I channel that passion into content strategy, where I use the power of words to create strategic and meaningful copy.
The intersection of strategy and creativity in copywriting captivated me, and the more I delved into it, the more I fell in love with the challenge. However, what truly opened my eyes was how writing copy unveiled the world of design.
When I was younger, I had the privilege of witnessing my mother's incredible talent as an interior designer. Through her meticulous attention to detail, she would breathe new life into her clients' homes, often leaving them moved to tears by the transformations.
Little did I know that these cherished memories would serve as a catalyst for my passion in combining words and design within the digital space.
Hello
Hello
Hello
My Resume
Professional experience
- Developed and managed hundreds of hours of educational content and clinical resources for healthcare professionals
- Designed, published, and managed high performing, visually stunning websites with compelling copy that showcase images, brand, and services to improve overall conversion rate
- Optimized websites for SEO - market & keyword research, keyword strategy & implementation, page titles, meta descriptions, etc.
- Created and managed a dynamic educational platform with a multi-disciplinary network
- Developed and implemented marketing strategies and digital advertising that generated 5,000+ customers
- Utilize effective content strategies to grow a private professional network of key thought leaders, researchers, and healthcare professionals from various professions: physical/physiotherapy, occupational therapy, athletic training, audiology, neuro-optometry, chiropractic care, psychology, otolaryngology, neurotology, and neurology to 1,800+ members
- Created and managed an e-commerce shop that sells courses and products, generating $20,000+ in revenue per month
- Conducted marketing campaigns across a variety of platforms, including Facebook, Twitter, Instagram, and LinkedIn, incorporating videos, photos, and media to enhance campaign performance
- Planned and organized in-person and virtual events: attendee registration, coordinating with speakers, sponsorships
- Planned and coordinated the marketing of current and new products
- Interfaced with sales, public relations, and other departments and/or outside vendors to execute customer/internal communications plans
- Measured, recorded, and presented results of each initiative to VP Sales; recommended changes to improve effectiveness
- Monitored and maintained marketing budgets and usage
- Assisted in design, content creation, and maintenance of website as well as newsletter, direct mail, advertising, and catalog editing and proofreading
- Assisted in implementing public relations programs, online events, and trade shows
- Conducted customer surveys to obtain marketing information about organization products and services
- Planned and implemented various marketing strategies to referring providers to grow patient database
- Coordinated programs to retain the existing patients through subscription balance programs, educational courses, and online community network
- Maintained partnerships with healthcare providers and vendors to drive growth
- Designed and maintained clinic website for easy navigation for patients
- Automated and optimized email marketing using A/B testing, segmentation, and marketing analytics
- Assisted with clinic brochure and marketing package to referring providers
- Organized and managed all the moving parts of in-person and virtual events
education
McCombs School of Business
02/2020 - 08/2020
08/1996 - 05/2001
Skills
Digital Marketing
Web Design
Brand Development
Advertising
Site Analytics
Lead Generation
Product Development
Social Media Management
Proofreading & Editing
WordPress
Showit
ManyChat
Flodesk
Trello
LeadPages
Teachable
Circle
TestInvite
Summary
3/2009 - 5/2018
5/2018 - 3/2021
11/2017 - 12/2023
- Collaborated with the board of directors to implement programs and plan activities to achieve the organization's mission and goals
- Created annual operating programs for membership recruitment, conferences, and other association activities from an executive level
- Developed an actionable plan for fundraising and managing monthly cash flow
- Coordinated all aspects of event planning including finding appropriate venues to selecting speakers and vendors to publicizing events through print, electronic, and online media
- Developed and implemented strategies to attract new members and retain existing ones
- Created membership outreach campaigns, coordinated membership drives, and developed benefits and incentives to encourage membership engagement
- Oversaw the membership database and ensure accurate and up-to-date member records
2/2003 - 3/2009
Email: jesekawallace78@gmail.com
Phone: 512-739-1811
contact
branding • editorial • typography • branding • editorial • TYPOGRAPHY • BRANDING • EDITORIAL • TYPOGRAtal • marketing • strategy • digital • Design • content • email • website • MARKETING • STRATEGY • DIGITAL • DESIGN • CONTENT • EMAIL • WEBSITE • MARKETING • STRATEGY • DIGITAL • DESIGN • CONTENT • EMAIL • WEBSITE • MARKETING • STRATEGY • DIGITAL • DESIGN • CONTENT • EMAIL • WEBSITE
branding • editorial • typography • branding • editorial • TYPOGRAPHY • BRANDING • EDITORIAL • TYPOGRAPHY • BRANDING • EDITORIAL
my work
- community-powered learning
- Organized Content, Tools, and Resources
- multi-disciplinary network
- Over 100 downloadable Optokinetic, Oculomotor, & VOR Videos
- 40+ Hours of Exemplary Education
- Number of members: 1,800+
Educational Platform + Professional Network that I created and managed:
Web & digital content Landing page example
Landing page from 360 Neuro Health website that I designed and created
Ready-To-Use
Instructional Lesson Plans
Whether you're looking to teach a course, educate and train your staff, launch a profitable digital course, or simply build upon your growing library of resources, our ready-to-use instructional lesson plans are conveniently structured, saving you time and energy, so you can focus on what you do best!
Did you know that behind every impactful and engaging educational training session lies hours of dedication and meticulous planning? It's true!
Crafting a powerful 25-minute training experience requires a whopping 55 hours of effort, expertise, and attention to detail.
Just imagine the countless hours spent researching, carefully designing content, creating visually appealing imagery, and perfecting every aspect of the educational training. All of this hard work is aimed at delivering a concise, effective, and transformative learning experience.
Between the researching, content writing, and designing ... it's going to be a lot of work. Thank goodness we've got 20+ years of clinical and teaching experience, right?!
We've been able to curate hundreds of hours of education and clinical resources for healthcare professionals passionate about learning and sharing information related to balance, vestibular, vision, cervical, gait, concussion, and practice growth related topics. And through it all, our dedication and expertise have helped us achieve countless successes, earning us the trust and satisfaction of thousands of healthcare professionals along the way.
With our ready-to-use instructional lesson plans, equip yourself with an ever-growing arsenal of tools to enhance your professional journey or deliver a top-notch educational experience that exceeds all expectations.
Put our years of knowledge and passion to work and create something truly remarkable!
Lesson Plans From Our
Introduction to Vestibular Rehab Certificate Course
Here’s what you’ll get on the inside:
BASIC ANATOMY AND PHYSIOLOGY
The Basic Anatomy and Physiology Lesson Plan teaches a lesson on the anatomy and physiology of the inner ear as well as the different components of the vestibular system.
- Detailed and comprehensive lesson script
- Lesson objectives
- Customizable PowerPoint slides
- Images and videos
- Sample evaluation form
- Access to our 360NeuroGO, our unique networking app
AN OVERVIEW OF THE VESTIBULAR SYSTEM
An Overview of the Vestibular System Lesson Plan teaches the three systems of balance and their role in maintaining equilibrium as well as identifying three types of dizziness including mechanical, peripheral, or central.
- Detailed and comprehensive lesson script
- Lesson objectives
- Customizable PowerPoint slides
- Images and videos
- Sample evaluation form
- Access to our 360NeuroGO, our unique networking app
BENIGN PAROXYSMAL POSITIONAL VERTIGO (BPPV)
The Benign Paroxysmal Positional Vertigo (BPPV) Lesson Plan teaches techniques for diagnosing and treating BPPV, including the Dix-Hallpike testing and Epley maneuver.
- Detailed and comprehensive lesson script
- Lesson objectives
- Customizable PowerPoint slides
- Images and videos
- Sample evaluation form
- Access to our 360NeuroGO, our unique networking app
PERIPHERAL VESTIBULAR SYSTEM
The Peripheral Vestibular System Lesson Plan teaches how to assess unilateral peripheral vestibular dysfunction and be able to initiate basic vestibular adaptation exercises.
- Detailed and comprehensive lesson script
- Lesson objectives
- Customizable PowerPoint slides
- Images and videos
- Sample evaluation form
- Access to our 360NeuroGO, our unique networking app
EXAM AND TREATMENT
The Exam and Treatment Lesson Plan teaches the skills necessary to perform a comprehensive vestibular evaluation and provide effective treatment for patients with vestibular dysfunction.
- Detailed and comprehensive lesson script
- Lesson objectives
- Customizable PowerPoint slides
- Images and videos
- Sample evaluation form
- Access to our 360NeuroGO, our unique networking app
CENTRAL VESTIBULAR SYSTEM
The Central Vestibular System Lesson Plan teaches various causes of central vestibular dysfunction and appropriate treatment strategies.
- Detailed and comprehensive lesson script
- Lesson objectives
- Customizable PowerPoint slides
- Images and videos
- Sample evaluation form
- Access to our 360NeuroGO, our unique networking app
CASE STUDIES
The Case Studies Lesson Plan teaches critical thinking skills in analyzing and interpreting objective findings to make accurate diagnoses.
- Detailed and comprehensive lesson script
- Lesson objectives
- Customizable PowerPoint slides
- Images and videos
- Sample evaluation form
- Access to our 360NeuroGO, our unique networking app
THE BREAKDOWN
So, what's the cost?
- Customizable PowerPoint slides
- Images and videos
- Sample evaluation form
- Access to our 360NeuroGO, our unique networking app
Buy the lesson plans individually or opt for the bundled package to save big!
With our wide variety of lesson plans tailored to your needs, you'll have the flexibility to select the perfect resources to enhance your experience. So, what are you waiting for? Dive into a world of engaging and impactful lessons today!
It takes a learning development professional an average of 55 hours to create 25 minutes of high-level educational content. At an average hourly rate of $45/hour, it would cost you over $2,400 to develop 25 minutes of educational content!
At 86 minutes in length, this Introduction to Vestibular Rehabilitation Course would cost you thousands to create either on your own time or if you hired a healthcare professional with years of clinical experience to develop it for you! Since we've already done the work, we are offering it to you at a fraction of the cost.
The lesson plans include detailed and comprehensive scripts that outline the flow of the lesson, including the objectives, instructional strategies, and key content to be covered, as well as:
case example
Sell course seats to Certificate of Competency in Vestibular Rehabilitation (CCVR) 2.0 Course
KPIs:
- Total number of enrollments
- Increase revenue by the end of Q4
Strategy:
Offer free content through a Vestibular Rehab Mini Masterclass to gain authority and boost sales.
Digital Channel Mix:
CCVR Course Campaign
Key Points: Free and only 250 spots (exclusivity)
Objectives: Increase open rate to 40% and Increase CTR to 2%
14,858 in email database
email
Sent invitation to email database
social media
Channels: Facebook, Instagram, Twitter, LinkedIn
Potential participants pain points established via a four question survey
Four open ended questions
Utilized submissions for ad creatives during marketing campaign and for future course/product ideas
2,212 questions answered
survey
Surveyed masterclass participants
- Utilize clues from the patient's history to create a working/ differential diagnosis
- Recognize appropriate vestibular diagnostics to further support the diagnosis.
- Define commonly used abbreviations and terminology, types of vestibular related disorders and much more...
1,566 total opt-ins
Opt-ins
Free Vestibular Rehab Mini Masterclass
- Increased open rate to 44% from 35%
- Increased click through rate by 1.8%
- 1,566 total
- 115 course enrollments (7% conversion rate)
- Resulting in $114,655 increased revenues
business objective met
Results
Thank you for your consideration!
Phone: 512-739-1811
Email: jesekawallace78@gmail.com